I have just posted my new white paper “Search Engines for Lawyers” which is available for free download immediately. The paper is intended as a general introduction to search engine marketing and optimization for lawyers and attorneys. It reviews the differences between organic SEO and PPC and highlights the major issues that you should consider with each. The current version is in Adobe PDF format. I consider this to be the “beta” version of the paper and I would appreciate any and all comments which I will use for the next revision. Download Search Engines for Lawyers (1 MB PDF File).