Most large law firms are now using content management systems to maintain their web sites. The advantages are numerous:

  • Ease of administration - liberation from web designers/developers
  • No reliance on external parties - site can be maintained by internal marketing staff or by office admin staff
  • Site will be more up to date if it is easier to add new content
  • Most systems will permit automated display of most recent news items, events etc …
  • The use of a CMS will also usually provide an SEO boost both due to increased frequency of changes in content and from the use of the system itself

The implementation of content management systems has sometimes proved to be daunting historically as the cost of the systems can be very high and implementation costs can incrementally increase these costs even further. However, there are now excellent open-source content management systems which can provide almost exactly the same benefits at a fraction of the cost. At my legal marketing agency, Skunkworks Creative Group, we commonly use a system based on the open-source CMS, Joomla, which provides the general CMS benefits as well as excellent ease of use. The implementation of such a system is economical even for small and medium sized law firms and provides a long term solution to web marketing which will provide impressive return on investment.

We have customized Joomla for law firm use and are in the process of adding increased functionality which has been specifically designed for lawyers and law firms. Shoot me an email if you would like more information.