This page will be updated monthly throughout 2007.

The statistics below show the number of searches for lawyers in a particular month in selected major cities in Canada and the USA. See the notes below for more detail.

Number of Searches for Lawyers on the Search Engines

City Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Vancouver  10063  14819  9430                  
Seattle  27213  22442  11743                  
San Francisco  24877  28998  16996                  
Los Angeles  54289  60454  40718                  
New York  117817  115350  79228                  
Chicago  59533  65767  46856                  
Toronto  19376  21408  22158                  

These numbers are estimates for all search engines (including Google, Yahoo and MSN) that are made by extrapolating the actual number of searches done on Yahoo and factoring in Yahoo’s monthly market share. USA Cities include searches for “(city) lawyer/s” and “(city) attorney/s”. Canadian cities include searches for “(city) lawyer/s” and “(city) law firm/s”. The results do not include searches for specific practice areas (e.g. a search for “(city) criminal lawyer” is not included). This exclusion will mean that the estimate total is less than it should be. The results do include searches made by SEO companies and others that are made solely for the purpose of checking rankings. This inclusion will mean that the estimate total is higher than it should be. In a perfect statistical world (which this is not), those two factors would cancel each other out, producing a relatively accurate estimate. But now you know the statistical limitations (i.e. glitches), please use your discretion in deciding how you use these numbers.